PROGAD MEDIA — We make brands hard to ignore.
Progad Media / 001 Digital / Social / Content / Culture Est. Internet
We make Brands Hard
IMG_001 / crop
to Ignore.

Fig. 01 — the whole pitch,
no scrolling required.

Digital marketing, social, creators, content, campaigns & other internet things.

See what we do →

Hi. We're Progad.

We're a digital marketing agency for brands that don't want to sound like brands.

We build social identities, create content, work with creators and make campaigns that people actually notice.

Note to self

Nobody has ever shared an ad because the brand guidelines told them to.

What we do.

Six things / done properly

01 Social Making brands worth following. 02 Content Ideas that don't look like everyone else's feed. 03 Creators The right people. The right audience. The right idea. 04 Campaigns Big ideas, properly executed. 05 Strategy Less guessing. More knowing. 06 Ads Making paid media less painful.

Look what we've been up to.

Selected work / 2024—2026

Project 01

Asaya

Skincare / Social / Creators

We turned a quiet skincare label into something people screenshot into the group chat.

+412%Saves
38Creators
11.2MViews
ASAYA_CAMPAIGN_01.JPG

Clipped to the brief

"Make it feel like a recommendation, not a launch."

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Project 02

Halo
Soda

Beverage / Campaign / Ads

A launch that pretended not to be a launch. Four cities, one rumour, zero billboards.

4Cities
1Rumour
0Billboards

Project 03

Courier
Eight

Fashion / Content / Strategy

We stopped posting product and started posting the people wearing it. Sell-through did the rest.
C8 C8_LOOKBOOK.JPG
2.1×Sell-through
96Films shot
1Rebrand survived

Project 04

Mother Tongue

Music / Culture / Social

MT_01
MT_02
MT_03

Loud
on
purpose

Result

Sold out the tour before the single charted.

Things currently living in our heads.

Moodboard / unfiltered

Good content is a conversation.
SCRAP_04

Screenshot / 03:41

Stop making ads that look like ads.

Fig. 07 — engagement, apparently

The internet moves fast. (we move slightly faster)
SCRAP_11

Sticky note

Make something people want to share.

A highly scientific formula

Good idea + Good people + Good content + A little chaos
Internet happens.

Peer reviewed by absolutely nobody

People who let us mess with their brands.

Asaya Halo Soda Courier 8 Mother Tongue Noon Studio Tape Club Parade Goodweather Kiosk & Co. Verano Soft Serve + a few under NDA

So who's behind all this?

Progad is a digital marketing agency built around ideas, culture and people who spend an unreasonable amount of time online.

  • Social media
  • Content
  • Creators
  • Campaigns
  • Strategy
  • Paid media
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The office, on a normal Tuesday.

Got a thing?

We should
probably talk.

Have a brand, campaign, problem or mildly questionable idea? Tell us about it.

hello@progadmedia.com